About Color Factory

Voted USA TODAY’S #1 Best Immersive Art Experience two years running, Color Factory is an interactive art experience that invites visitors to experience the joy of color through multi-sensory installations, immersive rooms, and carefully curated moments. In each of our locations, Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to bring more art and color to the world. Since our 2017 launch with a temporary space in San Francisco, Color Factory has grown into a series of permanent locations in New York, Houston, and Chicago. 

At the core of Color Factory’s mission and work are our partner artists. These creatives, designers, and makers tell their unique stories through site-specific exhibits created just for Color Factory. Our experiences are thoughtfully designed to awaken natural curiosity and encourage uninhibited play. Every hue is hand-selected and paired with a sensory experience to unleash the full power and impact of color. Inspired by the cities that we call home, we create custom palettes for each of our locations and work to identify local charities and businesses to support and give back to the community.

Since 2018, Color Factory has immersed New Yorkers through art and color with experiences that engage all the senses, including installations and local artist partnerships across 12 exhibits. Color Factory New York assembles a roster of renowned artists, designers and creatives to tell their unique color stories and collaborate on participatory installations. Color Factory wants all its visitors to experience artful wonder and to engage their senses in unexpected ways. Above all, Color Factory seeks to make the joy of art and color accessible.

To learn more, visit www.colorfactory.co or follow along on social media.