An Artist to Watch: Taylor Kruopas- Arts News Now

Pictured Above: Taylor Kruopas in studio. Photo Credit: Bridget Plate.

An Artist to Watch: TAYLOR KRUOPAS

By: Devon Beacham

Arts News Now contributor Devon Beacham originally from New Hope, PA is a film student at Emerson College, graduating in May 2025. A weekly arts & culture host at WECB FM, she covers Boston’s free arts events. Passionate about emerging trends in audio and visual storytelling, she spotlights rising talent. In her latest Arts News Now feature, she interviews local to Bucks County, Taylor Kruopas, Artist and creative director who has spent years evolving her craft, navigating the intersections of branding, design, and personal artistry.

An Introduction to Taylor Kruopas

Artist and creative director Taylor Kroupas has spent years evolving her craft, navigating the intersections of branding, design, and personal artistry. Her recent endeavors reflect this growth, with exciting projects that have not only ignited her passion but also shaped her artistic future. Below, Taylor shares insight into her latest work, challenges, inspirations, and more.

What recent project has truly ignited your passion? Can you share what makes this project special and what it means to you as an artist?

As an artist, my focus in recent years have shifted toward branding, creative direction, and designing an annual magazine publication. In 2023, I co-founded a creative print publication called Duvu Magazine. We’re currently working on Volume 3 and actively accepted submissions through January 2025. Last summer, in 2024, we released our second issue and celebrated with a release party at Ditto Vintage on Bridge St. in New Hope, PA. The turnout was beyond what we could have hoped for!

Since Duvu Magazine is only published once a year, we take our time to ensure each volume feels custom and thoughtfully curated. I’m excited to make this next issue even better, involving more artists and spotlighting creative entrepreneurs. Our approach to featured articles focuses on personalized visuals that highlight individuals, remaining free from ads.

Additionally, I run my own independent creative studio, collaborating with businesses to build cohesive brand identities. A brand identity is more than just a logo—it’s a whole system that shapes how a business is visually represented. Getting the visual communication right is so important because even small mistakes can make or break how a message connects with an audience. Collaborating with entrepreneurs who have unique visions and creating something that gets to exist in the real world is really exciting!

What’s been your biggest challenge?

Finding a balance between personal projects like painting and client-focused work has been a challenge. Painting has taken a back seat over the past two years, but I make an effort to incorporate it and keep some side projects going. Being in a creative industry, I often struggle with motivation and inspiration, but client feedback and collaboration really help reignite that spark.

Pictured Above: Salt House (January 2024) Oil on Canvas 16” x 20″ by Taylor Kruopas. Photo Credit: Contributed.

What do you hope your audience feels or experiences when they engage with your work? How do you measure the success of a piece?

It’s always interesting to hear opinions and what a piece evokes for different people. My most recent piece was inspired by a conversation at The Salt House in New Hope, PA. For me, the warm feeling of connection and conversation in that cozy winter bar scene feels very nostalgic and emotional.

I measure success by evoking emotion, curiosity, or offering something someone’s never seen before. People’s attention spans are short, so capturing someone’s attention for more than 5 seconds is good. This relates to both fine art and the world of branding and visual communications too.

What strategies or habits help you stay motivated and on track in your artistic journey? Do you have any advice for fellow artists facing creative blocks?

Absolutely! I struggle with this a lot, especially when balancing a range of projects. I often feel like there’s not enough time or inspiration for it all. I think it’s important not to push or force things during a dry spell but to be grateful when creative inspiration strikes—and to act on it. Someone recently told me, “Take moments of inspiration as a blessing, not a given,” and that really stuck. It’s important to act on creative inspiration as soon as possible, even if it’s just a quick sketch, an iPhone note, or any small progression. If you don’t act quickly, the energy behind the idea could fade.

What’s a creative endeavor or technique you’ve yet to explore but hope to someday? What excites van about the possibilities it?

Furniture design and working more with fabrics would be really cool. Repurposing physical materials has always been of interest to me. I’ve been really inspired by the way spaces are curated and would love to expand my career in brand design to include interior spaces, like boutique hotels and restaurants.

Finally, share your artist statement with us! • What would you like the world to know about your art and vision?

I’m inspired by how artistic energy shows up in unexpected ways. Right now, collaboration is at the core of my perspective. Collaborating with others is exciting because they’re pursuing their own passions, and it’s fulfilling to help bring that vision to life.

I’m drawn to how a project’s vibe or concept can be understood in just a few looks, bringing clarity quickly. I also value reflecting on work over time, as that’s when I start to see its true depth and how it stands the test of time.

For more information on Taylor Kruopas & to view more of her work, visit:

www.teasstudio.design and on instagram @teasartroom